March 2014 Event – The Economic Value of Associate Engagement

Please join the CSCMP Columbus Roundtable for our March 2014 Event

The Economic Value of Associate Engagement

Jonathon McKay MGO Marketing

At MGO, Jonathon helps organizations define, communicate and leverage their Brand Equity & Identity as perceived through the eyes of the company’s most important stakeholders – customers, employees and management. Jonathon graduated from John Carroll University, University Heights, Ohio, with a BS in Economics. He also did coursework at University of San Francisco and received certification in Advanced Social Media. He has achieved the status of Net Promoter Certified Associate and is currently working on his Six Sigma Black Belt.

Jonathon works with prospective and current clients, managing accounts, preparing presentations and action strategies to help clients achieve their goals. While our processes are rooted in market research, our real value is our industry and marketing expertise which allows MGO to identify marketing opportunities at a strategic level in order to “Manage. Growth. Opportunities.”

Jonathon has managed a variety of projects for clients in multiple industries:

-Has provided strategic marketing solutions for national 3rd Party Logistics Providers regarding Brand Identity, internal/external communications, digital media strategy, and employee relations.

-Developed and implemented a Workforce Development process that measured engagement across multiple remote locations for approximately 700 associates. This resulted in increased engagement, retention and profitability.

-Coordinated Customer Research & Analytics for a 1 and 2 step distributor network throughout the U.S. & Canada. This on-going project has provided significant customer insights and service recovery opportunities, resulting in increased retention and stronger market positioning to potential, new and current customers.

-Administered Customer Service training to over 1000 employees across the U.S.

-and more…

Agenda: 11:15 – 11:30 AM – Registration and networking
11:30 AM –12:00 PM – Lunch (Included in Registration)
12:00 PM – 1:00 PM – Presentation
Fawcett Center
2400 Olentangy River Road
Columbus, Ohio 43210
Friday, March 14, 2014 – 11:30am to 1:00pm
Registration Deadline:
Thursday, March 13, 2014 – 11:45pm

Register Now


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